Alternative Hip Hop
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Alternative hip hop (also known as alternative rap) is a subgenre of hip hop music that encompasses a wide range of styles that are not typically identified as mainstream.
AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...
defines it as comprising " hip hop groups that refuse to conform to any of the traditional stereotypes of rap, such as
gangsta Gangsta may refer to: Urban culture * Gangsta rap, a subgenre of hip hop music that evolved from hardcore hip hop and purports to reflect urban crime and the violent lifestyles of inner-city youths * Gangster, a member of a gang * Hip hop fashi ...
, bass,
hardcore Hardcore, hard core or hard-core may refer to: Arts and media Film * ''Hardcore'' (1977 film), a British comedy film * ''Hardcore'' (1979 film), an American crime drama film starring George C Scott * ''Hardcore'' (2001 film), a British documen ...
, and party rap. Instead, they blur genres drawing equally from funk and
pop/rock Pop rock (also typeset as pop/rock) is a fusion genre with an emphasis on professional songwriting and recording craft, and less emphasis on attitude than rock music. Originating in the late 1950s as an alternative to normal rock and roll, earl ...
, as well as
jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana in the late 19th and early 20th centuries, with its roots in blues and ragtime. Since the 1920s Jazz Age, it has been recognized as a major ...
,
soul In many religious and philosophical traditions, there is a belief that a soul is "the immaterial aspect or essence of a human being". Etymology The Modern English noun '' soul'' is derived from Old English ''sāwol, sāwel''. The earliest atte ...
,
reggae Reggae () is a music genre that originated in Jamaica in the late 1960s. The term also denotes the modern popular music of Jamaica and its diaspora. A 1968 single by Toots and the Maytals, " Do the Reggay" was the first popular song to use ...
, and even
folk Folk or Folks may refer to: Sociology *Nation *People * Folklore ** Folk art ** Folk dance ** Folk hero ** Folk music *** Folk metal *** Folk punk *** Folk rock ** Folk religion * Folk taxonomy Arts, entertainment, and media * Folk Plus or Fo ...
." Alternative hip hop developed in the late 1980s and experienced a degree of
mainstream Mainstream may refer to: Film * ''Mainstream'' (film), a 2020 American film Literature * ''Mainstream'' (fanzine), a science fiction fanzine * Mainstream Publishing, a Scottish publisher * ''Mainstream'', a 1943 book by Hamilton Basso Mu ...
recognition during the early-to-mid 1990s. While some groups such as
Arrested Development The term "arrested development" has had multiple meanings for over 200 years. In the field of medicine, the term "arrested development" was first used, ''circa'' 1835–1836, to mean a stoppage of physical development; the term continues to be use ...
and
The Fugees ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
managed to achieve commercial success before breaking up, many alternative rap acts tend to be embraced by
alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from mainstream or commerci ...
listeners other than hip-hop or pop audiences. The commercial and cultural momentum was impeded by the then  -also emerging, significantly harder-edged West Coast gangsta rap. A resurgence came about in the late 1990s and early 2000s at the dawn of the
digital era The Information Age (also known as the Computer Age, Digital Age, Silicon Age, or New Media Age) is a historical period that began in the mid-20th century. It is characterized by a rapid shift from traditional industries, as established during ...
with a rejuvenated interest in
independent music Independent music (also commonly known as indie music or simply indie) is music that is produced independently from commercial record labels or their subsidiaries, a process that may include an autonomous, do-it-yourself approach to recording a ...
by the general public. During the 2000s, alternative hip hop reattained its place within the mainstream due to the declining commercial viability of gangsta rap as well as the
crossover Crossover may refer to: Entertainment Albums and songs * ''Cross Over'' (Dan Peek album) * ''Crossover'' (Dirty Rotten Imbeciles album), 1987 * ''Crossover'' (Intrigue album) * ''Crossover'' (Hitomi Shimatani album) * ''Crossover'' (Yoshino ...
success of artists such as Outkast and
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
. The alternative hip hop movement has expanded beyond the United States to include the Somali-Canadian poet
K'naan Keinan Abdi Warsame (born 1 February 1978) ( so, Keynaan Cabdi Warsame, ar, كَينَان عَبدِ وَرسَمَ ''Kaynān ʿAbdi Warsama''), better known by his stage name K'naan (), is a Somali Canadians, Somali-Canadian musician. He ...
, and English artist M.I.A. Alternative hip hop acts have attained much critical acclaim, but receive relatively little exposure through radio and other media outlets. The most prominent alternative hip hop acts include A Tribe Called Quest, De La Soul,
Hieroglyphics Egyptian hieroglyphs (, ) were the formal writing system used in Ancient Egypt, used for writing the Egyptian language. Hieroglyphs combined logographic, syllabic and alphabetic elements, with some 1,000 distinct characters.There were about 1,00 ...
,
The Pharcyde The Pharcyde (currently known as The Far Side) is an American alternative hip hop group, formed in 1989, from South Central Los Angeles. The original four members of the group are Imani (Emandu Wilcox), Slimkid3 (Trevant Hardson), Bootie Brown ...
,
Digable Planets Digable Planets () is an American hip hop trio formed in 1987. The trio is composed of rappers Ishmael "Butterfly" Butler, Mariana "Ladybug Mecca" Vieira, and Craig "Doodlebug" Irving. The group is notable for their contributions to the subgenre ...
and Black Sheep.


History


Origin

Originating in the late 1980s, in midst of the
golden age of hip hop Golden means made of, or relating to gold. Golden may also refer to: Places United Kingdom *Golden, in the parish of Probus, Cornwall *Golden Cap, Dorset *Golden Square, Soho, London *Golden Valley, a valley on the River Frome in Gloucestershir ...
, alternative hip hop was headed primarily by
East Coast East Coast may refer to: Entertainment * East Coast hip hop, a subgenre of hip hop * East Coast (ASAP Ferg song), "East Coast" (ASAP Ferg song), 2017 * East Coast (Saves the Day song), "East Coast" (Saves the Day song), 2004 * East Coast FM, a ra ...
groups such as De La Soul,
Jungle Brothers Jungle Brothers are an American hip hop trio composed of Michael Small (Mike Gee), Nathaniel Hall ( Afrika Baby Bam), and Sammy Burwell (DJ Sammy B). Known as the pioneers of the fusion of jazz, hip-hop, and house music, they were the first hi ...
, A Tribe Called Quest,
Pete Rock & CL Smooth Pete Rock & CL Smooth were a hip hop duo from Mount Vernon, New York. They made their debut with their 1991 EP, '' All Souled Out'' and followed that with their 1992 LP '' Mecca and the Soul Brother''. Career 1991–1994: The Golden Age As a p ...
,
Brand Nubian Brand Nubian is an American hip hop group from New Rochelle, New York, composed of three emcees ( Grand Puba, Sadat X and Lord Jamar), and formerly three DJs (DJ Alamo, DJ Sincere, and DJ Stud Doogie). Their debut studio album, '' One for All' ...
, and
Digable Planets Digable Planets () is an American hip hop trio formed in 1987. The trio is composed of rappers Ishmael "Butterfly" Butler, Mariana "Ladybug Mecca" Vieira, and Craig "Doodlebug" Irving. The group is notable for their contributions to the subgenre ...
in subsidiary conjunction by
West Coast West Coast or west coast may refer to: Geography Australia * Western Australia *Regions of South Australia#Weather forecasting, West Coast of South Australia * West Coast, Tasmania **West Coast Range, mountain range in the region Canada * Britis ...
acts such as
The Pharcyde The Pharcyde (currently known as The Far Side) is an American alternative hip hop group, formed in 1989, from South Central Los Angeles. The original four members of the group are Imani (Emandu Wilcox), Slimkid3 (Trevant Hardson), Bootie Brown ...
,
Digital Underground Digital Underground was an American alternative hip hop group from Oakland, California. Their personnel changed and rotated with each album and tour. Digital Underground's leader and mainstay was Gregory " Shock G" Jacobs (also known as Humpty H ...
,
Souls of Mischief Souls of Mischief is a hip hop group from Oakland, California, that is also part of the hip hop collective Hieroglyphics. The Souls of Mischief formed in 1991 and is composed of rappers A-Plus, Opio, Phesto, and Tajai. History East Oakland ...
, Del the Funky Homosapien, and
Freestyle Fellowship Freestyle Fellowship is an American hip hop group from Los Angeles, California. It consists of Aceyalone, Myka 9, P.E.A.C.E., and Self Jupiter. The group was a prominent part of the Good Life Cafe collective, and are part of the Project Blowed co ...
as well as certain Southern acts such as Arrested Development,
Goodie Mob Goodie Mob is an American hip hop group based in Atlanta, Georgia, consisting of CeeLo Green, Khujo, T-Mo, and Big Gipp. History The group was formed in 1991 by Cameron " Big Gipp" Gipp, Willie "Khujo" Knighton Jr., CeeLo Green (born Tho ...
, and Outkast. Similar to the
alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from mainstream or commerci ...
movement, alternative hip hop segued into the mainstream at the dawn of the 1990s.
Arrested Development The term "arrested development" has had multiple meanings for over 200 years. In the field of medicine, the term "arrested development" was first used, ''circa'' 1835–1836, to mean a stoppage of physical development; the term continues to be use ...
, along with
The Fugees ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
, stand as some of the first few alternative rap to be recognized by mainstream audiences. The classic debut albums '' 3 Feet High and Rising'', ''
People's Instinctive Travels and the Paths of Rhythm ''People's Instinctive Travels and the Paths of Rhythm'' is the debut studio album by American hip hop group A Tribe Called Quest, released on April 10, 1990 on Jive Records. After forming the Native Tongues collective and collaborating on sever ...
'', and ''
Bizarre Ride II the Pharcyde ''Bizarre Ride II the Pharcyde'' is the debut album by American hip hop collective The Pharcyde, released on November 24, 1992, through the Delicious Vinyl and EastWest labels. The album was produced by former group member J-Swift, and feat ...
'' achieved minor commercial success as they garnered immense acclaim from music critics, who described the records as managing to be both ambitiously innovative but playful masterpieces, hailing the artists as the future of hip hop music as a whole.


Mid–late 1990s: Mainstream decline

Contrary to
alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from mainstream or commerci ...
, which went on to become a mainstay in mainstream music and replaced the
glam metal Glam metal (also known as hair metal or pop metal) is a subgenre of heavy metal that features pop-influenced hooks and guitar riffs, upbeat rock anthems, and slow power ballads. It borrows heavily from the fashion and image of 1970s glam ...
of the previous generation as the most popular form of rock music, alternative hip hop's commercial momentum was impeded by the then also newly emerging, significantly harder-edged West Coast gangsta rap. With its aggressive tone, nihilistic tendencies, and violent imagery, gangsta rap was considered to be the more entertaining, more lucrative subgenre as signified by the high chart placings, radio success and
multiplatinum Music recording certification is a system of certifying that a music recording has shipped, sold, or streamed a certain number of units. The threshold quantity varies by type (such as album, single, music video) and by nation or territory (see ...
-selling records of gangsta rappers such as Snoop Dogg,
Warren G Warren Griffin III (born November 10, 1970) is an American rapper and producer known for his role in West Coast rap's 1990s ascent.Steve Huey"Warren G: Biography" ''AllMusic.com'', Netaktion LLC, visited May 8, 2020. Along with Snoop Dogg and ...
and
N.W.A N.W.A (an abbreviation for Niggaz Wit Attitudes) was an American hip hop group whose members were among the earliest and most significant popularizers and controversial figures of the gangsta rap subgenre, and the group is widely considered ...
, who were widely embraced by major record labels and produced a legion of imitators. Albums such as '' Straight Outta Compton'', ''
The Chronic ''The Chronic'' is the debut studio album by the American hip hop producer and rapper Dr. Dre. It was released on December 15, 1992, by his record label Death Row Records and distributed by Interscope Records. Recording sessions took place in ...
'' and ''
Doggystyle ''Doggystyle'' is the debut studio album by American rapper Snoop Dogg (then known as Snoop Doggy Dogg). It was released on November 23, 1993, by Death Row Records and Interscope Records. The album was recorded and produced following Snoop's app ...
'' redefined the direction of hip hop, which resulted in lyricism concerning the gangsta lifestyle becoming the driving force of sales figures.Caramanica, Jon
Review: ''Straight Outta Compton''
. ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its ...
''. Retrieved July 22, 2009.
The situation broke way around the mid-90s with the emergence and mainstream popularity of East Coast
hardcore rap Hardcore hip hop (also hardcore rap) is a genre of hip hop music that developed through the East Coast hip hop scene in the 1980s. Pioneered by such artists as Run-DMC, Schoolly D, Boogie Down Productions and Public Enemy, it is generally char ...
artists such as
Wu-Tang Clan Wu-Tang Clan is an American hip hop group formed in Staten Island, New York City, in 1992. Its original members include RZA, GZA, Ol' Dirty Bastard, Method Man, Raekwon, Ghostface Killah, Inspectah Deck, U-God, and Masta Killa. Close aff ...
,
Nas Nas (born 1973) is the stage name of American rapper Nasir Jones. Nas, NaS, or NAS may also refer to: Aviation * Nasair, a low-cost airline carrier and subsidiary based in Eritrea * National Air Services, an airline in Saudi Arabia ** Nas Air ( ...
,
The Notorious B.I.G. Christopher George Latore Wallace (May 21, 1972 – March 9, 1997), better known by his stage names the Notorious B.I.G., Biggie Smalls, or simply Biggie, was an American rapper. Rooted in East Coast hip hop and particularly gangsta ...
, and Mobb Deep. Following this development, many alternative rap acts eventually either disbanded or faded into obscurity. In his 1995 book on the current state of
hip hop culture Hip hop or hip-hop is a culture and art movement that was created by African Americans, Latino Americans and Caribbean Americans in the Bronx, New York City. Hip hop culture is characterized by four key elements: rapping, DJing and turntablis ...
, music critic Stephen Rodrick wrote that, at that time, alternative hip-hop had "drawn little more than barely concealed yawns from other rappers and
urban Urban means "related to a city". In that sense, the term may refer to: * Urban area, geographical area distinct from rural areas * Urban culture, the culture of towns and cities Urban may also refer to: General * Urban (name), a list of people ...
audiences" and came to the conclusion that the subgenre was a complete failure.Rodrick; pp. 115–116


Late 90s–2010s: Revival

However, a commercial breakthrough came about in the late 1990s with the rejuvenated interest in
indie music Independent music (also commonly known as indie music or simply indie) is music that is produced independently from commercial record labels or their subsidiaries, a process that may include an autonomous, do-it-yourself approach to recording a ...
by the general public due to the mainstream success of acts like
The Fugees ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
and
Arrested Development The term "arrested development" has had multiple meanings for over 200 years. In the field of medicine, the term "arrested development" was first used, ''circa'' 1835–1836, to mean a stoppage of physical development; the term continues to be use ...
. While acts such as Slum Village, Common, and The Roots were rising to prominence. The Fugees saw huge critical and commercial success with the release of their second album, '' The Score'' in 1996. The album peaked at number-one on the US Billboard 200 chart, and briefly became the best-selling album of all time. That same year, saw A Tribe Called Quest reached their commercial peak with the release of their album '' Beats, Rhymes and Life'', which reached number-one on the US ''Billboard'' 200 and became their best-selling release; while acts such as OutKast and De La Soul released some of their most definitive albums with ''
Atliens ''ATLiens'' is the second studio album by American hip hop duo Outkast. It was released on August 27, 1996, by Arista Records and LaFace Records. From 1995 to 1996, Outkast recorded ''ATLiens'' in sessions at several Atlanta studios—Bosstown R ...
'' and ''
Stakes Is High ''Stakes Is High'' is the fourth studio album by American hip hop group De La Soul. It was released on July 2, 1996, through Tommy Boy Records. The album marked a change in the group's sound and direction as it was their first release not to b ...
''. Since the mid-1990s, independent record labels such as
Rawkus Records Rawkus Records was an American hip hop record label known for starting the careers of many rappers. Rawkus started in 1995 with releases in hip-hop, drum and bass and fun-dustrial (Dystopia One). Label heads Brian Brater and Jarret Myer then si ...
, Rhymesayers,
Anticon Anticon (often styled as anticon.) is an independent record label based in Los Angeles, California. It was founded in 1998 by seven musicians and manager Baillie Parker. It is now collectively owned among six musicians, co-founder Parker, and ma ...
, Stones Throw and
Definitive Jux Definitive Jux was a record label based in New York City. It was co-founded in 1999 by El-P and Amaechi Uzoigwe. History Definitive Jux was initially known as Def Jux. However, popular hip hop label Def Jam Recordings sued Def Jux over the nam ...
have experienced lesser mainstream success with alternative rap acts such as
Jurassic 5 Jurassic 5 is an American alternative hip hop group formed in 1994 by rappers Charles Stewart (Chali 2na), Dante Givens (Akil), Courtenay Henderson (Soup aka Zaakir), Marc Stuart (Marc 7); and disc jockeys Mark Potsic ( DJ Nu-Mark) and Lucas Ma ...
, Little Brother,
Talib Kweli Talib Kweli Greene (; born October 3, 1975) is an American rapper. He earned recognition early on through his collaboration with fellow Brooklyn rapper Mos Def in 1997, when they formed the group Black Star. Kweli's musical career continued with ...
,
MF DOOM Daniel Dumile ( ; July 13, 1971October 31, 2020), best known by his stage name MF Doom or simply Doom (both stylized in all caps), was a British-American rapper and record producer. Noted for his intricate wordplay, signature metal mask, and ...
, Atmosphere,
Antipop Consortium Antipop Consortium is an American alternative hip hop group. The group formed in 1997, when Beans, High Priest, M. Sayyid, and producer Earl Blaize met at a poetry slam in New York City. They are notable for their stream-of-consciousness lyric ...
,
Mos Def Yasiin Bey (; born Dante Terrell Smith, December 11, 1973), previously and more commonly known by his stage name Mos Def (), is an American rapper, singer, songwriter, and actor. His hip hop career began in 1994, alongside his siblings in the s ...
,
Doomtree Doomtree is an American hip hop collective and record label based in Minneapolis, Minnesota. The collective has seven members: Dessa, Cecil Otter, P.O.S, Sims, Mike Mictlan, Paper Tiger, and Lazerbeak. The collective is known for incorporatin ...
,
Pharoahe Monch Troy Donald Jamerson (born October 31, 1972), better known by his stage name Pharoahe Monch, is an American rapper from South Jamaica, Queens, New York. He is known for his complex lyrics, intricate delivery, and internal and multisyllabic rhy ...
,
El-P Jaime Meline (born March 2, 1975), better known by the stage name El-P (shortened from his previous stage name El Producto), is an American rapper, songwriter, and record producer. Starting his career as a member of Company Flow, he has been a ...
,
Quasimoto Quasimoto is a side project of hip hop producer Madlib, from Oxnard, California. Quasimoto is composed of Madlib and his animated alter ego Lord Quas. Lord Quas is known for his high-pitched voice, which often interacts with Madlib's regular voic ...
,
Living Legends Living Legend(s) may refer to: Film and television * "The Living Legend", a 1978 episode of ''Battlestar Galactica'' * "Living Legend" (''CSI''), a 2006 episode of ''CSI: Crime Scene Investigation'' * ''Living Legend'' (audio drama), an audio d ...
,
CYNE Cyne, often stylized as CYNE ("Cultivating Your New Experience"; pronounced "sign"), is an American alternative hip hop group originating from Gainesville, Florida. The group consists of MCs Akin Yai and Clyde "Cise Starr" Graham, and produce ...
,
Blue Scholars Blue Scholars is an American hip hop duo based in Seattle, Washington, created in 2002 while the members, DJ Sabzi (Saba Mohajerjasbi) and MC Geologic (George Quibuyen), were students at University of Washington. The name "Blue Scholars" is ...
, and
Aesop Rock Ian Matthias Bavitz (born June 5, 1976), better known by his stage name Aesop Rock, is an American rapper and producer from Long Island, New York. He was at the forefront of the new wave of underground and alternative hip hop acts that emer ...
. It was in the 2000s that alternative hip hop reattained its place within the mainstream, due in part to the declining commercial viability of gangsta rap as well as the crossover success of artists such as Outkast,
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
, and
Gnarls Barkley Gnarls Barkley are an American soul duo, composed of singer-songwriter CeeLo Green and producer Danger Mouse. They released their debut studio album, ''St. Elsewhere'', in 2006. It contained their hit single "Crazy", which peaked at number two ...
. Not only did Outkast's fifth studio album ''
Speakerboxxx/The Love Below ''Speakerboxxx/The Love Below'' is the fifth studio album by American hip hop duo Outkast. It was released on September 23, 2003, by Arista Records. Issued as a double album, its length of over two hours is spread across solo albums from both ...
'' (2003) receive universal acclaim from music critics and manage to appeal to listeners of all ages spanning numerous musical genres but also spawned two number-one hit singles. The album eventually went on to win a
Grammy Award The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pres ...
for Album of the Year—making it only the second hip hop album to win the award (''
The Miseducation of Lauryn Hill ''The Miseducation of Lauryn Hill'' is the debut solo album by American singer and rapper Lauryn Hill. It was released on August 25, 1998, by Ruffhouse Records and Columbia Records. ''The Miseducation of Lauryn Hill'' is a neo soul and R&B alb ...
'' being the first) and has been
certified Certification is the provision by an independent body of written assurance (a certificate) that the product, service or system in question meets specific requirements. It is the formal attestation or confirmation of certain characteristics of a ...
diamond Diamond is a solid form of the element carbon with its atoms arranged in a crystal structure called diamond cubic. Another solid form of carbon known as graphite is the chemically stable form of carbon at room temperature and pressure, ...
by selling 11 times
platinum Platinum is a chemical element with the symbol Pt and atomic number 78. It is a dense, malleable, ductile, highly unreactive, precious, silverish-white transition metal. Its name originates from Spanish , a diminutive of "silver". Pla ...
by the Recording Industry Association of America (RIAA). MF DOOM had also been on the come up in the alternative/underground scene after releasing his debut studio album '' Operation: Doomsday''. He would come back to the hip-hop scene after the dissolving of hip-hop group KMD. Later, he and
Madlib Otis Jackson Jr. (born October 24, 1973), known professionally as Madlib, is an American DJ, music producer, multi-instrumentalist, and rapper. He is widely known for his collaborations with MF DOOM (as Madvillain), J Dilla (as Jaylib), ...
's 2004 project ''
Madvillainy ''Madvillainy'' is the only studio album by American hip hop duo Madvillain, consisting of rapper MF Doom and producer Madlib. It was released on March 23, 2004, on Stones Throw Records. The album was recorded between 2002 and 2004. Madlib cr ...
'' would be released in this time period under the illustrious hip-hop duo ''
Madvillain Madvillain was an American hip hop duo consisting of two MCs and producers, MF Doom and Madlib. Their only album, ''Madvillainy'', earned critical acclaim and cult popularity, widely regarded as one of the greatest rap albums of all time and a ...
''. This album was praised by music critics; and would forever inspire many upcoming artists such as Aminé and
Joey Badass Jo-Vaughn Virginie Scott (born January 20, 1995), known professionally as Joey Badass (stylized as Joey Bada$$), is an American rapper, singer, and actor. A native of Brooklyn, New York City, he is a founding member of the hip-hop collective Pr ...
. Gnarls Barkley experienced a surprise hit with their debut single "
Crazy Insanity, madness, lunacy, and craziness are behaviors performed by certain abnormal mental or behavioral patterns. Insanity can be manifest as violations of societal norms, including a person or persons becoming a danger to themselves or t ...
". Due to high download sales, it reached number-one of the single charts in several countries, including the United Kingdom, where it became the best selling single of 2006. The song was named the best song of 2006 by both ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its ...
'' and the ''
Village Voice ''The Village Voice'' is an American news and culture paper, known for being the country's first alternative newsweekly. Founded in 1955 by Dan Wolf, Ed Fancher, John Wilcock, and Norman Mailer, the ''Voice'' began as a platform for the cr ...
'' annual
Pazz & Jop Pazz & Jop was an annual poll of top musical releases, compiled by American newspaper ''The Village Voice'' and created by music critic Robert Christgau. It published lists of the year's top releases for 1971 and, after Christgau's two-year abs ...
critics poll. ''Rolling Stone'' later ranked "Crazy" as the number-one song of the entire decade. The song has since been certified
double platinum Music recording certification is a system of certifying that a music recording has shipped, sold, or streamed a certain number of units. The threshold quantity varies by type (such as album, single, music video) and by nation or territory (see ...
by RIAA. The duo were the recipient of multiple accolades, at the 49th Grammy Awards, they won the awards for Best Urban/Alternative Performance and
Best Alternative Music Album The Grammy Award for Best Alternative Music Album is an award presented to recording artists for quality albums in the alternative genre at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards. H ...
. Industry observers view the 2007 sales competition between Kanye West's '' Graduation'' and 50 Cent's ''
Curtis Curtis or Curtiss is a common English given name and surname of Anglo-Norman origin from the Old French ''curteis'' ( Modern French ''courtois'') which derived from the Spanish Cortés (of which Cortez is a variation) and the Portuguese and Ga ...
'' as a turning point for hip hop. West emerged the victor, selling nearly a million copies in the first week alone. Ben Detrick of '' XXL'' cited the outcome of the sales competition as being responsible for altering the direction of hip hop and paving the way for new rappers who didn't follow the
hardcore Hardcore, hard core or hard-core may refer to: Arts and media Film * ''Hardcore'' (1977 film), a British comedy film * ''Hardcore'' (1979 film), an American crime drama film starring George C Scott * ''Hardcore'' (2001 film), a British documen ...
-
gangster A gangster is a criminal who is a member of a gang. Most gangs are considered to be part of organized crime. Gangsters are also called mobsters, a term derived from '' mob'' and the suffix '' -ster''. Gangs provide a level of organization and ...
mold, writing, "If there was ever a watershed moment to indicate hip hop's changing direction, it may have come when 50 Cent competed with Kanye in 2007 to see whose album would claim superior sales. 50 lost handily, and it was made clear that excellent song crafting trumped a street-life experience. Kanye led a wave of new artists— Kid Cudi, Wale, Lupe Fiasco,
Kidz in the Hall Kidz in the Hall is an American hip hop duo from Chicago, Illinois. History Group members Jabari Evans (Naledge) and Michael Aguilar ( Double-0) met in 2000 during a talent show at the University of Pennsylvania. They began recording songs, ...
,
Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name * ...
—who lacked the interest or ability to create narratives about any past gunplay or drug-dealing." Similarly, in a retrospective article, Rosie Swash of ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' viewed the album's sales competition with 50 Cent's ''Curtis'' as a historical moment in hip hop, writing that it "highlighted the diverging facets of hip-hop in the last decade; the former was gangsta rap for the noughties, while West was the thinking man's alternative." Several burgeoning artists and groups acknowledge being directly influenced by their 1990s predecessors in addition to alternative rock groups while their music has been noted by critics as expressing eclectic sounds, life experiences and emotions rarely seen in mainstream hip hop. As traditional rock music continually becomes less synonymous with
pop music Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom. The terms ''popular music'' and ''pop music'' are often used interchangeably, although the former describe ...
, more left-of-center artists who are not fully embraced by hip-hop radio have increasingly found inclusion on alternative radio. According to Nielsen SoundScan, contemporary hip-hop acts who increasingly receive domestic airplay on alt-radio include
Run the Jewels Run the Jewels, also known by the initials RTJ, is an American hip hop super-duo composed of Brooklyn-based rapper and producer El-P and Atlanta-based rapper Killer Mike. They released their critically acclaimed self-titled debut studio album ...
, Childish Gambino,
Logic Logic is the study of correct reasoning. It includes both formal and informal logic. Formal logic is the science of deductively valid inferences or of logical truths. It is a formal science investigating how conclusions follow from premises ...
,
Brockhampton Brockhampton may refer to: *Brockhampton (band), an American self-described "boy band" and music collective *Brockhampton, Gloucestershire, Cotswold, England * Brockhampton, Tewkesbury, a location In geography, location or place are used to deno ...
, L.I.F.T. and nothing, nowhere. Regarding audiences, according to Jeff Regan, senior director of music programming for the
Alt Nation Since 2008, Sirius XM Radio has had a similar channel lineup, with a few differences based on whether the individual has a Sirius, XM, or SiriusXM radio. For technical reasons, separate radios continue to be manufactured for the separate services ...
channel on
Sirius XM Radio Sirius XM Holdings Inc. is an American broadcasting company headquartered in Midtown Manhattan, New York City that provides satellite radio and online radio services operating in the United States. It was formed by the 2008 merger of Sirius Sat ...
, "This generation has maybe never even gone to a record store or CD store where there was a hip-hop section and a
rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...
section — it has all been in front of them on a screen." It's for this reason that recording artists and groups traditionally perceived as rappers are included on his predominantly
rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...
-oriented playlists, saying, "Whether it’s
Lil Peep Gustav Elijah Åhr (November 1, 1996 – November 15, 2017), known professionally as Lil Peep, was an American rapper, singer, and songwriter. He was a member of the emo rap collective GothBoiClique. Helping pioneer an emo revival-style of ...
or Brockhampton or
Post Malone Austin Richard Post (born July 4, 1995), known professionally as Post Malone, is an American rapper, singer, songwriter, and record producer. Known for his variegated vocals, Malone has gained acclaim for blending genres and subgenres of hip ...
, we have tried records from all those artists. ... We need some depth perception in the music we're presenting. Whether it’s done on a laptop or on an
amp #REDIRECT Amp {{Redirect category shell, {{R from other capitalisation{{R from ambiguous page ...
and a guitar, I just want to find something new — that’s what alternative is supposed to be."


Critical and cultural reactions

While some groups managed to achieve commercial success, most alternative rap acts tended to be embraced largely by
alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from mainstream or commerci ...
listeners and
indie music Independent music (also commonly known as indie music or simply indie) is music that is produced independently from commercial record labels or their subsidiaries, a process that may include an autonomous, do-it-yourself approach to recording a ...
fans rather than hip-hop or pop audiences. Artists receive limited exposure through
commercial radio Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship. It was the United States′ first model of radio (a ...
and other media outlets and primarily rely on campus radio and various independent media channels. Alternative hip hop is the recipient of consistent critical acclaim but is generally shunned by American mainstream media and widely regarded as commercially unappealing. New York radio personality and
spoken word Spoken word refers to an oral poetic performance art that is based mainly on the poem as well as the performer's aesthetic qualities. It is a late 20th century continuation of an ancient oral artistic tradition that focuses on the aesthetics of ...
artist
Imhotep Gary Byrd Imhotep Gary Byrd (born March 14, 1949) is an American, New York City-based radio talk show host and executive producer, radio DJ, poet, songwriter, music recording artist and producer, rapper, writer and community advocate/activist. Byrd began h ...
's single "The Crown" was rejected by American radio stations for being "too Black and too positive." However, the song was very well received and become a hit in Europe. It reached number 6 on the
UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
, becoming the longest record ever to reach the top 10 in the history of the British Charts. Over the years, multiple organizations representing African-Americans such as the National Black Leadership Alliance and the
National Congress of Black Women The National Congress of Black Women, Inc. (NCBW) is a 501(c)(3) nonprofit organization founded in 1984, dedicated to the educational, political, economic and cultural development of African American women and their families. NCBW also serves as ...
have released statements criticizing how
urban Urban means "related to a city". In that sense, the term may refer to: * Urban area, geographical area distinct from rural areas * Urban culture, the culture of towns and cities Urban may also refer to: General * Urban (name), a list of people ...
radio stations refuse to play rap music that does not demean and degrade black women, censoring out alternative hip-hop artists such as
Arrested Development The term "arrested development" has had multiple meanings for over 200 years. In the field of medicine, the term "arrested development" was first used, ''circa'' 1835–1836, to mean a stoppage of physical development; the term continues to be use ...
and
Dead Prez Dead Prez, often stylized as dead prez, is an American hip hop duo composed of stic.man and M-1, formed in 1996 in New York City. They are known for their confrontational style, combined with lyrics focused on both militant social justice, self ...
. Q-Tip, frontman of the highly influential alternative rap group A Tribe Called Quest, had his sophomore solo effort ''
Kamaal the Abstract ''Kamaal the Abstract'' is the third studio album by American hip hop artist Q-Tip, released September 15, 2009, on Battery Records. Recorded in 2001,Thill, Scott (September 14, 2009)"Q-Tip, 'Kamaal the Abstract" Metromix. Retrieved on 2009-10- ...
'' shelved for nearly a decade after his record label deemed the genre-bending album as sounding uncommercial. Q-Tip was quoted as saying: Similarly,
BET Black Entertainment Television (acronym BET) is an American basic cable channel targeting African-American audiences. It is owned by the CBS Entertainment Group unit of Paramount Global via BET Networks and has offices in New York City, Los ...
infamously refused to play "Lovin' It", the
lead single A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. Release s ...
of
North Carolina North Carolina () is a state in the Southeastern region of the United States. The state is the 28th largest and 9th-most populous of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, Georgia and ...
-based alt-rap duo Little Brother's socio-politically charged concept album ''
The Minstrel Show ''The Minstrel Show'' is the second studio album by hip hop trio Little Brother. It followed the critical success of their 2003 debut, '' The Listening''. The album was highly anticipated and touted as a probable breakthrough for the group, e ...
'', which provided a tongue-in-cheek critique of African-American pop culture, on the grounds that the group's music was "too intelligent" for their target audience. The network was subsequently satirized by the animated series ''
The Boondocks Boondocks are remote, usually brushy areas. Boondocks may also refer to: * The Boondocks (band), an Estonian rock band * ''The Boondocks'' (comic strip), a comic strip by Aaron McGruder ** ''The Boondocks'' (2005 TV series), the television ser ...
'' – which regularly features underground/alternative rap as
background music Background music (British English: piped music) is a mode of musical performance in which the music is not intended to be a primary focus of potential listeners, but its content, character, and volume level are deliberately chosen to affect behav ...
– in the banned episode ''
The Hunger Strike "The Hunger Strike" is a second-season episode of the Adult Swim animated television series '' The Boondocks''. It was set to premiere on January 7, 2008, between "The Story of Thugnificent" and " Attack of the Killer Kung-Fu Wolf Bitch", but di ...
''. The episode, which portrayed BET as an evil organization dedicated to the self-genocidal mission of eradicating black people through violent, overtly sexual programming, was banned by Cartoon Network and has yet to be aired in the United States. The alternative hip hop movement is not limited solely to the United States, as genre-defying rappers such as Somali-Canadian poet
K'naan Keinan Abdi Warsame (born 1 February 1978) ( so, Keynaan Cabdi Warsame, ar, كَينَان عَبدِ وَرسَمَ ''Kaynān ʿAbdi Warsama''), better known by his stage name K'naan (), is a Somali Canadians, Somali-Canadian musician. He ...
, and especially British artist M.I.A. have achieved considerable worldwide recognition. K'naan's 2009 single
Wavin' Flag "Wavin' Flag" is a song by Somali-Canadian artist K'naan from his album ''Troubadour''. The song was originally written for Somalia and aspirations of its people for freedom. The original single was a hit in Canada and reached number two on the ...
reached number two on the Canadian Hot 100 while its various remixes topped the charts in several countries. Shing02 was chosen for rapping "Battlecry", the theme song of the hit hip-hop-influenced
chanbara , also commonly spelled "''chambara''", meaning "sword fighting" films,Hill (2002). denotes the Japanese film genre called samurai cinema in English and is roughly equivalent to Western and swashbuckler films. ''Chanbara'' is a sub-category of ' ...
anime ''
Samurai Champloo is a 2004 Japanese historical adventure anime television series. The debut television production of studio Manglobe, the 26-episode series aired from May 2004 to March 2005. It was first partially broadcast on Fuji TV, then had a complete a ...
'', which was produced by Japanese
jazz rap Jazz rap (or jazz hip hop) is a fusion of jazz and hip hop music, as well as an alternative hip hop subgenre, that developed in the late 1980s and early 1990s. AllMusic writes that the genre "was an attempt to fuse African-American music of the ...
DJ
Nujabes , better known by his stage name , was a Japanese record producer, audio engineer, DJ, composer and arranger best known for his atmospheric instrumental mixes sampling from hip hop, soul, and jazz, as well as incorporating elements of trip hop, b ...
. ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, ...
'' magazine placed M.I.A in the ''Time'' 100 list of "World's Most Influential people" for having "global influence across many genres." Groups like the British virtual band Gorillaz also experienced mainstream popularization during this period of time, selling over 20 million albums total between the albums '' Gorillaz'' and ''
Demon Days ''Demon Days'' is the second studio album by British virtual band Gorillaz. It was first released on 11 May 2005 in Japan and on 23 May 2005 in the United Kingdom by Parlophone and in the United States by Virgin Records. Produced by the band, ...
.'' Today, due in part to the increasing usage of social networking as well as
online distribution Digital distribution, also referred to as content delivery, online distribution, or electronic software distribution, among others, is the delivery or distribution of digital media content such as audio, video, e-books, video games, and other so ...
, many alternative rap artists are able to find acceptance by far-reaching audiences.


See also

*
List of alternative hip hop artists The following is a list of notable alternative hip hop artists. A *Abstract Rude *Cisco Adler *Aesop Rock * Akrobatik * Antipop Consortium * Anybody Killa *Arrested Development *Astronautalis * Atmosphere *Mickey Avalon B *Basehead *Beans ...


References


Further reading

*


Bibliography

* * {{DEFAULTSORT:Alternative Hip Hop 1980s in music 1990s in music 2000s in music 2010s in music Hip hop genres